Alife did not seek to reinvent the wheel, but to reinterpret it through a juxtaposition of nonconformity and traditional American aesthetics. This vision was applied across all strategic directives: from curating art exhibitions and producing original editorial content to architecting pioneering retail concepts and top-tier brand collaborations.
In 2001, I co-founded the Alife Rivington Club, widely recognized as the world’s premiere sneaker boutique. Designed with the prestige of an Ivy League club, A.R.C. effectively institutionalized sneakerhead culture, and reshaped the global sneaker market.